My blog and me

It is my great pleasure to welcome you to my blog!

In this short blog post, I am taking the opportunity to introduce myself to you and tell you more about what type fo content you can expect to read on my blog.

My blog will talk about topics in two main areas: 1) Research and 2) Teaching & Pedagogy. On one hand, I will share with you thought leadership content that is a result of my research and expertise within the marketing discipline. Thus, social media marketing, relationship marketing and digital marketing. In other words, if you are interested in leveraging digital channels to ensure successful relationships with your stakeholders, you are in the right place. On the other hand, if you are a fellow academic with teaching responsibilities or a student this blog will contain tips on how to effectively deliver teaching material as well as provide tips for students throughout their education.

Without further ado, welcome and keep on reading