About Me

I’m a passionate researcher and lecturer with a mission: to expand academic knowledge and shape the brilliant minds of the next generation. Think of me as a cheerleader for both academia and industry, minus the pom-poms.

When it comes to B2B organisations, I’m all about helping them unlock their competitive edge. Whether it’s through fostering employee engagement, mastering relationship management, or nudging businesses to not only succeed but also leave the world a little better than they found it—I’m here for the long haul. After all, success is great, but success that’s meaningful? That’s the real win.